Step 1: Create a Google Analytics Account
Go to analytics.google.com. If you don't have an account, click Start measuring.
Step 2: Create a Property
Enter a property name (usually your business name), set your reporting time zone and currency, then click Next.
Step 3: Business Details
Select your industry category and business size, then click Next. Choose your business objectives and click Create.
Step 4: Set Up a Data Stream
Select Web, enter your website URL, and name the stream. Click Create stream.
Step 5: Install the Tracking Code
You'll be given a Measurement ID (starts with G-). Install it using one of these methods:
- Google Tag Manager — Create a GA4 Configuration tag with your Measurement ID (recommended)
- Direct installation — Add the gtag.js snippet to your website's
<head> - CMS plugin — Use your platform's built-in analytics integration
Step 6: Verify Data Collection
Go to Reports → Realtime in GA4 and visit your website. You should see your visit appear within seconds.
Related Resources
Complete your analytics setup:
- How to Set Up Google Tag Manager
- How to Set Up Google Search Console
- How to Set Up Conversion Tracking
- How to Share Google Analytics Access
Analytics is essential for measuring your SEO and advertising performance.