What Is Call Tracking?
Call tracking assigns unique phone numbers to different marketing channels (Google Ads, website, social media) so you can measure which campaigns drive calls.
Popular Call Tracking Tools
- CallRail — Most popular, starts at $45 USD/month
- CallTrackingMetrics — Good for agencies
- WhatConverts — Tracks calls, forms, and chats together
- Google Ads Call Extensions — Free with Google Ads (limited functionality)
How It Works
- The platform assigns tracking numbers to each marketing channel
- When someone calls a tracking number, it forwards to your real business number
- The platform records the source, duration, and (optionally) a call recording
- Data syncs with Google Analytics and Google Ads
Website Dynamic Number Insertion
A JavaScript snippet on your website dynamically swaps your phone number based on how the visitor found you — showing a different number for Google organic vs. Google Ads vs. direct traffic.
Related Resources
Build complete lead attribution:
Call tracking integrates with our CRM & automation systems for complete lead visibility.