Why Optimization Matters
A fully optimized Google Business Profile ranks higher in local search, gets more clicks, and generates more calls and direction requests. Google rewards completeness.
Checklist
- Business Name — Use your real business name (no keyword stuffing)
- Category — Choose the most specific primary category. Add 2-3 secondary categories
- Description — Write 750 characters describing your services and what makes you different
- Hours — Keep these accurate and updated for holidays
- Phone — Use a local phone number
- Website — Link to your homepage or a dedicated landing page
- Services — List all services with descriptions and prices where applicable
- Photos — Upload at least 10 high-quality photos (exterior, interior, team, work)
- Products — Add your products or service packages
- Posts — Publish weekly updates, offers, or event posts
Ongoing Maintenance
- Respond to all reviews within 24-48 hours
- Add new photos monthly
- Post weekly updates
- Answer questions in the Q&A section