What Is Schema Markup?
Schema markup is structured data code (JSON-LD format) that helps search engines understand your content. It can generate rich results — star ratings, FAQ dropdowns, business hours, and more in search listings.
Common Schema Types for Businesses
- LocalBusiness — Your business name, address, phone, hours
- FAQPage — Frequently asked questions
- Service — Services you offer
- Review / AggregateRating — Star ratings
- BreadcrumbList — Navigation breadcrumbs
How to Add Schema
- Use Google's Structured Data Markup Helper to generate code
- Add the JSON-LD script to the
<head>of the relevant page - For WordPress, use plugins like Rank Math or Yoast SEO
Test Your Markup
Use Google's Rich Results Test to validate your schema and preview how it appears in search.
Related Resources
Strengthen your SEO foundation:
- How to Set Up Google Search Console
- How to Create and Submit a Sitemap
- How to Check and Improve Your Website Speed
Schema markup is part of our comprehensive SEO services. We implement structured data that earns rich results in Google.