From Grill to Doorstep: Lick’s Burgers’ eCommerce Success

about Lick's burgers

Lick’s Burgers was a distinctive and beloved Canadian restaurant chain known for its gourmet burger offerings and innovative approach to dining. Founded in Toronto in 1980, Lick’s gained fame for its signature “homeburger,” which customers could customize with a wide array of toppings and sauces at their unique condiment bar. Over time, the chain expanded its menu to include options for chicken sandwiches and vegetarian burgers, catering to diverse tastes. Lick’s Burgers stood out not only for its delicious fare but also for its whimsical branding.

The Challenge

Before enlisting the services of SocialSquared to create an eCommerce website for their frozen meat products, Lick’s faced several notable challenges in entering the online retail space. Firstly, they likely grappled with the need to transition their traditionally dine-in restaurant business model to the complexities of an online marketplace. This included setting up an efficient e-commerce platform that could handle online orders, payments, and shipping logistics seamlessly. Secondly, ensuring that their gourmet frozen meat products, renowned for their quality, retained their freshness and taste during transit was a significant hurdle. 

Additionally, building a user-friendly online shopping experience and effectively marketing their frozen offerings to a broad online audience presented its own set of challenges. Lastly, establishing a robust online presence and differentiating themselves in a competitive e-commerce landscape would have been a priority. By partnering with SocialSquared, Lick’s sought to overcome these hurdles and successfully bring their gourmet frozen meats to the doorsteps of customers across Canada.

What did
SocialSquared Do?

At SocialSquared, we embarked on a comprehensive eCommerce project in partnership with Lick’s Burgers, commencing with the creation of a user-friendly and secure online platform. This website served as the digital marketplace for Lick’s gourmet frozen meat products, featuring a seamless online ordering system to enhance the customer experience. We meticulously curated product listings, ensuring each item boasted compelling descriptions, high-quality images, and accurate pricing information. Our team also implemented a secure and efficient payment gateway, simplifying transactions for customers. 

Beyond the technical aspects, we focused on crafting a visually appealing and intuitive interface, enabling customers to effortlessly browse, select, and customize their orders. Employing marketing and SEO strategies, we worked to attract a broader online audience and establish Lick’s presence in the competitive eCommerce landscape. Overall, we took pride in playing a central role in transforming Lick’s concept into a functional and attractive online store, making gourmet frozen meats readily accessible to customers’ doorsteps.

Why Did They Choose SocialSquared?

Lick’s chose SocialSquared for their eCommerce project for several compelling reasons. Firstly, they were impressed with our track record in creating user-friendly and effective online platforms. They saw in us a team with the technical expertise and experience needed to navigate the complexities of transitioning from a dine-in restaurant model to a successful online retail operation. Our ability to tailor solutions to their unique challenges and requirements was a key factor. Overall, Lick’s saw in SocialSquared a trusted partner capable of helping them navigate the digital transformation of their business and successfully bring their gourmet frozen meats to the doorsteps of customers across Canada.


Clients choose SocialSquared for website design and development due to our team’s extensive expertise. We possess a deep understanding of the latest design trends, development technologies, and user experience principles, ensuring a top-notch, professional website.


SocialSquared offers a high degree of customization, tailoring websites to match each client’s unique brand identity and business objectives. We prioritize a client-centric approach, ensuring the final product aligns perfectly with their vision.


Clients rely on SocialSquared for websites that not only look great but also perform exceptionally well. We optimize websites for speed, responsiveness, and SEO, providing a strong foundation for online success and user satisfaction.

The Results

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