Midhurst Granite, a locally owned and operated business, specializes in high-quality Canadian granite products. They offer superior hardscape materials and granite signage, all 100% sourced and manufactured in Canada.
Campaign Length
Impressions
Clicks to Landing Page
Leads Generated
The Challenge
Before turning to SocialSquared for their marketing needs, Midhurst Granite faced significant challenges, particularly in the realm of online marketing. They had not ventured into online advertising and were missing out on the immense potential of reaching a broader audience through digital channels.
Their lack of online presence meant they were potentially losing leads and customers to competitors who had embraced the digital landscape. Recognizing the need to adapt to the modern marketing landscape, Midhurst Granite sought the expertise of SocialSquared to help them establish a robust online presence and effectively target their audience through paid advertising.
This partnership marked a crucial turning point in their marketing strategy, allowing them to tap into a previously untapped market and drive substantial growth in leads and sales.
What did
SocialSquared Do?
SocialSquared undertook a multifaceted approach to revamp Midhurst Granite’s marketing strategy. They initiated paid advertising campaigns on platforms like Facebook and Google Ads, strategically tailoring ad content to resonate with Midhurst Granite’s target audience.
With a keen focus on audience research and segmentation, they ensured that the ads reached the most relevant and interested prospects. On Google Ads, they optimized keywords to enhance visibility in search engine results, driving organic traffic to Midhurst Granite’s website. Their diligent performance monitoring allowed for agile adjustments to strategies, maximizing the return on investment. SocialSquared’s primary focus was on lead generation, effectively converting potential customers into inquiries and, ultimately, sales.
To ensure transparency and informed decision-making, they provided Midhurst Granite with regular reports and insights on campaign performance. This comprehensive approach to paid advertising harnessed the power of digital marketing, driving leads and significantly boosting sales for Midhurst Granite.
Why Did They Choose SocialSquared?
Midhurst Granite chose SocialSquared as their digital partner for several compelling reasons. Firstly, they recognized our expertise in crafting tailored digital solutions that align with their unique needs and goals. Our reputation for delivering results-driven strategies and user-centric design was a key factor in their decision.
Expertise
SocialSquared boasts a team of seasoned professionals with extensive experience in paid advertising. Clients choose us for our expertise in crafting and optimizing campaigns across various platforms, ensuring maximum ROI.
Collaboration
Clients value SocialSquared’s commitment to tailoring advertising strategies to their unique needs. We provide personalized solutions that align with specific business goals, resulting in highly effective and targeted campaigns.
Performance
SocialSquared consistently delivers outstanding results, exceeding client expectations. With a focus on data-driven decision-making, we optimize campaigns for optimal performance, driving increased conversions and revenue.
The Results
- Increased Leads
- Improved Visibility
- Higher Conversion Rates
- $0.06 Cost Per Click
- $6.4 Cost Per Lead
- 5.5% Average Click Through Rate
