Brewing Success: Crafting Second Suns Identity

about second sun

Second Sun is an emerging craft beer company with an exciting vision for the future.With a commitment to crafting exceptional brews, Second Sun aims to make a significant mark in the world of craft beer, offering a unique and exceptional drinking experience once their beer hits the market.

The Challenge

Second Sun faced the challenge of establishing a strong and distinctive brand identity. As an emerging craft beer company with a singular product and a vision for the future, they recognized the importance of creating a brand that could stand out in a competitive market. However, they lacked the expertise and creative direction needed to craft a compelling brand image. This challenge stemmed from the need to communicate their unique qualities and flavor in a way that resonated with their target audience. By turning to SocialSquared, Second Sun sought the expertise and creative input required to build a brand that would effectively capture their essence and set them on the path to success in the craft beer industry.

What did
SocialSquared Do?

SocialSquared played a pivotal role in transforming Second Sun’s brand identity. We began by conducting in-depth research to understand the essence and vision of Second Sun’s craft beer. With this knowledge, we designed a captivating logo that encapsulated the brand’s spirit and uniqueness, serving as a visual symbol of their craft. SocialSquared also developed a comprehensive brand guide that outlined the brand’s voice, style, and messaging, ensuring consistency across all touchpoints. Furthermore, we assisted in the overall brand development, helping Second Sun position themselves effectively in the craft beer market. Through their creative expertise and strategic guidance, SocialSquared laid the foundation for Second Sun to launch with a strong and memorable brand presence.

Why Did They Choose SocialSquared?

Eric chose SocialSquared for the vital task of crafting Second Sun’s brand identity, logo, and brand guide because of SocialSquared’s reputation for delivering creative and effective branding solutions. Their expertise in branding and their ability to understand and convey the essence of Second Sun’s craft beer vision were key factors in the decision. Additionally, SocialSquared’s track record of successful brand development projects and their commitment to client satisfaction instilled confidence in Eric that they could help Second Sun establish a strong and distinctive brand presence.


Clients choose SocialSquared for brand design and development because of our unmatched creativity. We have a proven track record of crafting unique, visually appealing, and memorable brand identities that stand out in the market.


SocialSquared employs a strategic approach to brand development, focusing on understanding client objectives and target audiences. We create brand strategies that not only look great but also resonate with consumers, driving brand loyalty and growth.


Clients value SocialSquared’s ability to maintain brand consistency across all touchpoints. We ensure that the brand we design remains cohesive and aligned with the client’s values and messaging, reinforcing a strong brand identity.

The Results

Latest Tools to Build Second Sun's Brand

Adobe Photoshop
Adobe Illustrator
Adobe Color

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