Brand Identity for Sidelines Sport Bar in Orillia

about sidelines

Sidelines, the newest addition to Orillia’s vibrant pub scene, made a grand entrance with a brand identity forged by SocialSquared Digital Marketing. Boasting a compelling logo and a comprehensive branding strategy, Sidelines quickly established itself as the premier destination for good times and great company, transcending the traditional pub experience.

The Challenge

Launching Sidelines was about more than opening a new pub; it was about introducing a fresh community landmark in Orillia. The founders aimed to create a space that would resonate with locals and visitors alike, offering a unique blend of hospitality and a warm, inclusive atmosphere. Starting from scratch, the challenge was to build a brand that encapsulated this vision, making Sidelines synonymous with unforgettable moments and genuine connection.

What did
SocialSquared Do?

SocialSquared took on the task of bringing the Sidelines vision to life, starting with the design of an iconic logo that encapsulates the essence of gathering and celebration. This logo set the stage for a broader branding strategy that touched every aspect of the Sidelines experience. From interior design elements that echo the brand’s ethos to a digital presence that invites engagement, our comprehensive approach ensured that every interaction with Sidelines reinforced its identity as Orillia’s go-to destination for watching sports and socializing. The branding extended beyond visuals, capturing the spirit of community and the joy of shared experiences.

Why Did They Choose SocialSquared?

Sidelines selected SocialSquared given our deep understanding of brand storytelling and our ability to create identities that resonate on a personal level. Our holistic approach to branding, which integrates both the visual and experiential aspects of a brand, aligned perfectly with their vision for Sidelines. They were particularly impressed by our portfolio of brand transformations and our commitment to collaborative creativity. By partnering with SocialSquared, Sidelines was assured a branding strategy that not only stood out visually but also embodied the values and aspirations of their new venture, paving the way for success in Orillia’s competitive hospitality landscape.


Clients choose SocialSquared for brand design and development because of our unmatched creativity. We have a proven track record of crafting unique, visually appealing, and memorable brand identities that stand out in the market.


SocialSquared employs a strategic approach to brand development, focusing on understanding client objectives and target audiences. We create brand strategies that not only look great but also resonate with consumers, driving brand loyalty and growth.


Clients value SocialSquared’s ability to maintain brand consistency across all touchpoints. We ensure that the brand we design remains cohesive and aligned with the client’s values and messaging, reinforcing a strong brand identity.

The Results

Latest Tools to Build Sideline's Brand

Adobe Photoshop
Adobe Illustrator
Adobe Color

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