Having a website optimized for mobile is crucial to the success of your business’s web presence. As of 2021, approximately 80% of all traffic that will go to your website will be from a mobile device. This means that it is more important than ever to have your website optimized for mobile. Below are three reasons why it is important and how you can prepare your website for a mobile experience.
1. Convenience
In the modern era, having a mobile device is a necessity, and this means that any website going live on the internet must be optimized for mobile.
The reason is that accessing a website from a mobile device has never been easier. The convenience of it all is something that drives that large ratio of 80% of all users to your site.
The convenience makes a potential customer one you want to capitalize on through a great user experience of your website and as the next two points will go through, having your website layed out in a way in which it capitalizes on your mobile users is optimal.
2. Conversion Rate Optimization
Having a website optimized for mobile means that all the traffic coming from a mobile device will be more likely to convert.
Conversion rate optimization is the process in which you effectively layout value propositions followed up with a call to action that allows for a potential customer to inquire about your product/service. This is why having a website optimized for a mobile device is so crucial. If a website is not set up for mobile, you are potentially missing out on 80% of the potential customers to convert.
3. Bounce Rate
Optimizing your website for a mobile device means that 80% of users going to your site will be less likely to leave the website when initially when first arriving.
Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. Now having a high bounce rate may not be a bad thing depending on what you are selling on your website. However, the longer a user stays on your website, typically that is for the better.
On a mobile device, with an attention span of fewer than 3 seconds, it is more important than ever, that your website is optimized for mobile. As with the short attention span and the accessibility of a mobile device, it is easier than ever to leave a website
